Dendra - Amplify everything.

About the Campaign

“Corré liviano” - "Run Light" for spanish - is a campaign developed for Garmin Pay, the digital payment service through smartwatches. Based on the insight that runners and long-distance athletes need to carry as little as possible to maximize performance, the campaign highlights how Garmin's innovative technology allows them to leave wallets and cards behind.

To bring this message to life, we produced a spot featuring Aníbal Lavandeira, a renowned trail runner and marathoner. There's no one better than him—someone who can run for up to 12 hours straight—to embody the freedom of "running light."

Onsen, a premium bathtub brand, needed a brand identity that went beyond a simple logo to embody a complete philosophy. Inspired by the Japanese concept of “Onsen,” which emphasizes holistic well-being, the identity was designed to evoke luxury, elegance, and a deep connection to nature, while staying true to simplicity and purity.

The identity was crafted to reflect Onsen's core values, highlighting the natural elements of water, air, earth, and fire. The visual system captures the essence of well-being, luxury, and sophistication, positioning the brand for expansion into international markets.

Goal

In February, ahead of Carnival week and during the summer season, we created a beach game in Montevideo to stir excitement and hand out plenty of prizes.

Execution

We managed everything, from prototyping the game and conducting pre-validation with the client to manufacturing, maintaining, and fine-tuning the games after each activation.

Our team was on-site for both days, capturing dynamic content with a cameraman and drone operator.

We also coordinated the presence of Dahiana Méndez as host, who created engaging content and strengthened the connection between the activation and the digital space.

About

A Happier McHappy Day for Everyone: Together with the development team, we designed a digital system that streamlined the participation of public figures in the McHappy Day charity event. Through an intuitive website, participants could quickly and easily register by scanning a QR code. This system allowed them to indicate their availability, select the location, and choose the time slot that suited them best, ensuring a smooth and organized experience for both the celebrities and the event.

Goal

To position Midinero's Alimentación product, we developed the campaign "El sueldo rinde", focused on demonstrating how workers can make the most of their salary while reducing costs for companies. Based on the insight "Salaries are never enough", the campaign used the shopping cart as a symbol of economic well-being.

In addition to radio spots depicting everyday situations, we created an animated video with vignettes and dialogues to extend the campaign to the digital world, effectively connecting with both workers and companies in an engaging and impactful way.

For Montes del Plata, we conceptualized, designed, and modeled their institutional mascot to personify the company's core values. The lion, chosen as a symbol of excellence and growth, was created to serve as a visual guide in internal presentations, effectively enhancing communication and reinforcing the company's identity.

About the Campaign

As part of CX Day, we conceptualized and developed “OCAsión Especial,” an app-based trivia game designed to transform internal learning into an interactive and engaging experience. Alongside the app, we created complementary gamified activities to enhance learning and encourage collaboration among employees, fostering reflection on the company's values and culture.

These activities, both digital and in-person, not only supported the objectives of Human Resources and Customer Experience but also strengthened team spirit and a sense of belonging. The gamified approach turned training into a memorable experience, resulting in an innovative and effective activation.

Goal

We developed a video for Montes del Plata to showcase their brand identity renewal, highlighting the communicative potential of the new visual system. The goal was to clearly and attractively convey the essence of the rebranding and how it reinforces the company's values and vision.

Through carefully selected imagery and a narrative-driven approach, the video captured the brand's evolution and its commitment to innovation and sustainability.

Goal

For Hyundai, we developed an interactive app that allowed users to compete individually or in groups by predicting the outcomes of World Cup matches. With each correct prediction, participants accumulated points, encouraging engagement and interaction. To access the app, users registered by entering some information, which helped generate a valuable database.

The app generated significant interest among the public, capitalizing on the immense relevance of the FIFA World Cup, one of the most-watched events globally, second only to the Olympic Games.